I’ve worked on various media projects, leveraging Adobe tools like Photoshop, Illustrator, and Audition, as well as other creative software, to design engaging visuals and audio content. These projects include creating social media graphics, branding elements, and multimedia presentations, with a focus on clean, professional designs that communicate effectively. By combining technical expertise with creative problem-solving, I ensure each project meets its goals and resonates with its audience.I have managed promotional campaigns across platforms such as Instagram, Facebook, and Twitter, designing content strategies that align with branding goals and target audience engagement. My web design work includes creating user-friendly, visually compelling websites that showcase both functionality and aesthetics. Within the fashion space, I’ve contributed to projects that highlight branding, style, and storytelling, blending creativity with market awareness. Across all these areas, I bring a versatile skill set and a passion for connecting ideas with audiences through innovative design and marketing solutions.
Media Samples
Magazine Sample
For this project I made a fashion magazine design using Adobe Indesign and Adobe Photoshop. I used outside research and Adobe Indesign's fill-in-text feature for the content of the magazine. I focused on different aspects that are found in magazines; cover articles, advice columns, smaller articles, charts, ads, and more. I drew inspiration from popular publications. My aim for this project was to make a magazine for those who aim to expand their wardrobe with appropriate pieces while entering the workforce and growing up. This magazine design showcases my proficiency in using design software to create a visually appealing layout for audiences. This project demonstrates my technical skills in graphic design, and exhibits my passion for design.
Retail Audit
I analysed the designer brand Christopher Kane, to formulate a thorough retail audit. This retail audit showcases my analytical skills and attention to detail in evaluating a brand. I conducted in-depth research of the brand's history including its founding, evolution, success, and economic failures. I conducted an analysis to benchmark Christopher Kane against other players in the luxury fashion market. I used multiple different softwares including Microsoft, Adobe, and Canva. Overall, this retail audit demonstrates my ability to conduct thorough research, analyse complex Fata, and provide recommendations to support strategic decision-making in the fashion retail industry.
Web Design
I created a professional website for a small business, showcasing its services and brand identity using a combination of design, technical, and creative skills. I incorporated functional elements such as contact forms, service descriptions, and navigation menus for a seamless user experience. In addition to the website, I designed a custom logo and business cards that aligned with the business’s branding. For the logo, I used tools like Canva and Adobe Illustrator to create a simple yet impactful design that would be versatile across various platforms. This project allowed me to integrate skills in graphic design, digital marketing, and web development to deliver a cohesive brand presence for the business.
Podcast
I created a podcast project using Adobe tools like Audition for audio editing and enhancement, ensuring a professional and engaging final product. I designed a custom logo using software like Illustrator and Canva, crafting a visually appealing and recognizable brand identity for the podcast. After producing the episodes, I learned to publish them on Spotify and Apple Music by creating RSS feeds, meeting platform requirements, and setting up distribution through a hosting service. This project allowed me to combine skills in audio production, graphic design, and digital publishing to build a cohesive and professional podcast presence.
Speaker Series Campaign
I designed and created social media posts for the Campus Read Speaker Series at Saint Louis University, featuring prominent speakers such as Alexander Manshel, Ph.D., Chris Kellerman, SJ, Sowandé Mustakeem, and Katrina Thompson Moore, Ph.D. My work involved designing visually engaging graphics and crafting compelling captions that highlighted each speaker’s expertise and discussion themes. By blending impactful design elements with strategic messaging, I effectively promoted the series across social platforms, fostering interest and engagement around topics such as literature, history, social justice, and creative archival work.
Flyers
I designed visually engaging flyers and promotional materials for events celebrating award-winning authors and literary excellence. Using tools like Canva and Adobe Creative Suite, I created content tailored for digital platforms. My designs effectively captured the essence of each event, blending aesthetic appeal with clear, concise messaging. Additionally, I contributed to event promotion by assisting with tabling and in-person outreach, ensuring consistent branding across all channels. This role honed my skills in graphic design, copywriting, and digital marketing while supporting the celebration of literature and its impact on society.